As quoted in the FT...
I say a lot of things to a lot of people on the subject of CRM. I can't say I was expecting to be quoted in the Financial Times this morning though...
posted by Richard Boardman at 10:13 am
Wednesday, June 13, 2007
About Me
- Name: Richard Boardman
I'm something of a grizzled veteran of the CRM space having worked in the industry for the last 14 years and having been involved in implementing over 300 CRM systems. In 2004 I went from poacher to gamekeeper, and left one of the UK's leading CRM vendors to become an independent CRM consultant with the pretty simple objective of helping organisations get a considerably better return on investment from CRM technology than was the traditonal norm. My company, Mareeba CRM Consulting (www.mareeba.co.uk), is based in Amersham in the UK.
Previous Posts
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- Fire half the sales-force?
- Why do CRM projects really fail?
- The myth of simplicity...
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