Observations on an independent CRM consultant's quest to help organisations get real value from CRM technology
I'm something of a grizzled veteran of the CRM space having worked in the industry for the last 14 years and having been involved in implementing over 300 CRM systems. In 2004 I went from poacher to gamekeeper, and left one of the UK's leading CRM vendors to become an independent CRM consultant with the pretty simple objective of helping organisations get a considerably better return on investment from CRM technology than was the traditonal norm. My company, Mareeba CRM Consulting (www.mareeba.co.uk), is based in Amersham in the UK.
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